Tuesday, June 24, 2014

Model Alexa Chung is Back for Longchamp's New Collection

The British fashionista has starred in her second campaign for the French luxury accessories label. 
Shooting at the Chateau des Ormes in France, photographer Max Vadukul captured 30-year-old Alexa Chung with the new Pliage Heritage bag, inspired by the famous Longchamp Pliage bag which turns 20 this year.

Alongside the bags, the model, TV host, journalist and DJ appears with a Jack Russell puppy in the new Longchamp print campaign, as well as in a film by Jean-Francois Julian titled Longchamp Heritage With A Twist.

Set to be revealed on Sept 9, the short shows Alexa in an Alice’s Adventures In Wonderland-style romp soundtracked by an original song by French pop star Christine and The Queens.

Illustrator Fabienne Legrand was also hard at work on set, creating a series of drawings which will be displayed in the fall on the Longchamp blog, Enjoy By Longchamp.

This is Chung’s second campaign for the accessories brand, following on from the sunny Spring-Summer 2014 adverts which were revealed at the end of last year. She is also the face of Nails Inc and has also starred in campaigns for fashion label Maje. 


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