An Australian company called PlusUs believes that the humble USB charging cable is in dire need of a makeover, especially as it's an accessory most of us are forced to carry around with us everywhere we go.
The logic is simple. A smartphone is as much a lifestyle accessory or a fashion statement as it is a mobile communications device, so why can't its accessories look equally as good?
Enter LifeStar -- a new take on the charging cable that in terms of look and feel has more in common...
