We imagine this is something you were NOT expecting to read today, but you heard it here first folks - ASOS are launching an erotic accessories range.
Gigi Noir is bringing its "playfulness" to our favourite shopping website, so if you're in the mood for a kinky collar, a bedazzled tassel or a sultry blindfold, you're in luck! Plus, everything features sparkly sequins, soft leather and a smattering of Swarovski crystal.
Honestly. You couldn't make it up.
Just recently it was revealed that Fifty Shades of Grey author EL James is teaming up with adult lifestyle website Love Honey to stock her own collection of toys, bed restraints, handcuffs, spanking paddles, that sort of thing... And now ASOS is going all Fifty Shades on us, too!
For those of you who don't know, Gigi Noir is the diffusion brand for designers Holloway Smith Noir, whose pro pleasure ethos and luxury designs have led them to becoming known as the 'Mistresses of Teasewear'. And sisters Sophie and Alice Holloway are passionate about creating both high-end accessories to enjoy better sex, but y'know with a bit of style.
"The luxury erotic industry is geared towards an older more mature audience who are at a different stage in their economic lifetime. We believe young adults, also deserve access to high quality teasewear and this belief has lead to our collaboration with ASOS."
It's a completely new category for ASOS - and the e-tailer was won over by the passion for sending such a compelling positive message about sex - as this month sees the launch of Gigi Noir's social sexual responsibility campaign 'Ladies Come First'. Aiming to help young women and men explore sexual issues such as consent, pleasure, confidence and communication.
Ladies, you're making us blush. Is this the start of things to come with ASOS? Will we be adding handcuffs and nipple clamps along with our pretty girly dresses?
The collection will be available at ASOS at the end of August, and shipped globally. Prices range from £33-£57.