Sunday, July 20, 2014

Pbteen Introduces New Collection With Designers And Fashion Stylists Emily Current And Meritt Elliott

PBteen , a member of the Williams-Sonoma, Inc. portfolio of brands, today announced the launch of its second collection designed in collaboration with designers and fashion stylists Emily Current and Meritt Elliott. This exclusive collection of home furnishings and accessories is available now at PBteen.com and PBteen stores.
As the next chapter in the Emily & Meritt for PBteen story, the latest collection blends feminine and whimsical details with a touch of rock and roll. Drawing inspiration from trends in fashion, music and interiors, the collection reflects Emily & Meritt’s classic Americana design sensibility through vintage-inspired, yet modern, home furnishings and accessories. Gold is infused throughout the collection, adding shimmer and shine to bedding and accessories. Playful elements like cats, bunnies and unicorns create a sense of magic while the juxtaposition of sparkly and tough details lends just the right amount of edginess. The collection includes nearly 40 products across key categories such as furniture, bedding, lighting, wall d├ęcor, decorative accessories and jewelry storage.

“Our customers loved the first collection from Emily & Meritt,” said Sandra Stangl, President, Pottery Barn Brands. “We had fun collaborating with them to evolve the aesthetic and build on the success of their first foray into home furnishings. The new collection perfectly balances sophistication and whimsy with just the right amount of edginess. It’s designed to grow with our teen customers as they mature and express their style.”
“We’re thrilled to collaborate with PBteen again,” said stylists and designers, Emily Current and Meritt Elliott. "For this second collection we took our girl on a journey that felt even dreamier and playfully imaginative. Her world is the perfect mix of high and low, girlish and tomboy. It was fun to meld our traditional Americana aesthetic with overtly frilly textiles and whimsical gold details. We couldn’t be happier with the results.”

Product highlights include the Ticking Stripe Chaise, a nod to the Denim Chaise from the first collection. The Parisian Headboard is casual yet elegant, unexpectedly pairing denim with an ornately detailed wood frame. Gold is an important theme in the collection, reflected in bedding like the Scattered Star Sheeting and Liquid Gold Star Pillow as well as decorative accessories like the Gold Cat Canister and Bunny Ears Hand. The Emily & Meritt for PBteen collection ranges from $19 to $999 and can be found today at PBteen.com/Emily&Meritt .

To celebrate the launch, customers are invited to participate in the #DressYourDesk contest . From July 15 to August 18, customers can share a photo of their best desk vignette on Instagram for a chance to win a $1,000 PBteen gift card. The winner will be selected by Emily & Meritt and announced in late August.

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